A Travel Vlog Adventure

Project Objectives:

• Create a compelling video that celebrates the mission and impact of Women In Construction (NAWIC).

• Highlight the voices, stories, and contributions of women across the construction industry.

• Inspire future generations of women to pursue careers in construction and skilled trades.

• Support NAWIC's broader mission through a strategic video that can be shared across platforms to increase awareness, engagement, and partnership opportunities.

Project Scope:

Content Planning:

• Collaborated closely with NAWIC representatives to understand the organization’s mission, core values, and key messaging.

• Outlined a visual and narrative structure that would authentically represent women in different roles across the industry — from project managers and engineers to skilled laborers and mentors.

• Developed a production schedule aligned with NAWIC events and member availability to maximize impact.

Production:

• Filmed on-location at active construction sites, corporate offices, and NAWIC chapter events to capture a diverse and powerful range of footage.

• Conducted sit-down interviews with members and leaders to capture personal stories, challenges overcome, and visions for the future.

• Used professional cameras, drones, and audio equipment to ensure polished, cinematic visuals and crisp sound quality.

Post-production:

• Edited footage into a cohesive, emotionally resonant video that blended interviews, action shots, and b-roll.

• Incorporated subtle motion graphics and NAWIC branding to enhance professionalism and maintain visual consistency.

• Created short-form versions for social media, with platform-specific optimization for reach and engagement.

Promotion and Impact:

• Delivered multiple video cuts for YouTube, LinkedIn, and Instagram, allowing NAWIC to reach both professional and public-facing audiences.

• Supported NAWIC in launching the video during a national awareness campaign, maximizing visibility and member pride.

• The video became a valuable tool for fundraising, recruiting, and partnership outreach — demonstrating the power of storytelling in advocacy and community building.

Results:

The NAWIC feature video generated strong engagement across platforms, reinforcing the visibility and importance of women in the construction industry. Members reported feeling deeply seen and celebrated, while new audiences expressed interest in joining or supporting NAWIC. The project sparked conversations within the industry and laid the groundwork for additional collaborative content. The video has since been used in presentations, conferences, and recruitment efforts nationwide.

Lessons Learned:

• Storytelling matters. When done authentically, it doesn’t just inform — it inspires.

• Representation is powerful. Showcasing real women in real roles helps break stereotypes and empower future leaders.

• Strategic content planning leads to long-term value. A single video, when crafted well, can serve many purposes across various platforms and goals.

This project underscores how strategic video storytelling can elevate a mission, strengthen community identity, and create ripples far beyond the screen.